Francesco Castellano, Management Consulting Expert in Milan, Italy
Francesco Castellano

Management Consulting Expert in Milan, Italy

Member since June 29, 2017
Francesco has more than fifteen years of experience in research, finance, consulting, and business management. During this time, he has worked on more than 20 projects as a consultant at Bain & Company and launched Uber operations in Turin, Italy. Lately, he has founded Tondo, an organization focusing on the circular economy, and Novu, a company driving the implementation of clean and circular innovations. Francesco is passionate about innovation and entrepreneurship.
Francesco is now available for hire


Case studies

Industry Expertise

  • Education
  • Energy, Utilities & Waste
  • Finance
  • Financial Modeling
  • Project Management
  • Artificial Intelligence (AI)
  • Internet of Things (IoT)
  • Robotics


  • Co-founder | Managing Partner

    2019 - PRESENT
    • Assessed a major mobility player in the Middle East to identify and design the main organizational and technological elements of a new operating model.
    • Supported a utility company to test and launch a new technology for collecting data on water consumption; this was done in collaboration with a startup.
    • Served as the temporary business development director for an international professional service firm, managing the sales plan definition and the reorganization of the sales activities.
    • Developed the financial plan (e.g., profit and loss, cash flow, and balance sheet for five entities) of a new automotive designer player launching in Europe.
    • Assisted a major multi-utility company to test and validate the inspection of hydropower plants using an autonomous rover in collaboration with an R&D lab.
    Focus areas: Project Management, Fundraising, Project Management Operations, Finance, Robotics, Artificial Intelligence (AI), Energy Utilities, Internet of Things (IoT), Entrepreneurship, Innovation, Strategy
  • Founder | President

    2018 - PRESENT
    • Designed and coordinated two significant events on innovation and circular economy in Milan and Genoa, involving major Italian companies, startups, and research institutes.
    • Managed the research activities on a study evaluating the sustainability and circularity of the fashion and textile industry in collaboration with other research institutes and associations.
    • Conducted market research on startups implementing circular business models in the Italian market.
    • Offered classes and workshops to corporates and educational institutes on circular economy and innovation.
    Focus areas: Circular Economy, Innovation
  • Strategy, Finance and Innovation Manager

    2016 - 2018
    Independent Work
    • Developed the strategic plan (e.g., market analysis, competitive landscape, company position, and business plan) for a large Singaporean educational institute entering the European market.
    • Created a go-to-market strategy (e.g., main marketing channels, approach per channel, segments, and main messages) for a North American carpooling platform entering a new country.
    • Set up the operations (e.g., defining the operating processes, KPIs, and action plan) and go-to-market strategy for a personal services platform launching operations in the Italian market.
    • Supported the implementation of strategic partnerships (e.g., company presentation, identification of possible targets and main synergies) for an e-grocery platform scaling-up operations in Italy.
    • Analyzed the market and the competitive landscape for an IT outsourcing company operating in the US and Africa (backed by Google Ventures).
    • Evaluated a potential target in the Italian market for a large global private equity firm.
    • Identified the most disrupting innovations that could impact a major beauty player.
    • Implemented, as a project manager, the launch in Italy of a new product for a mobility international player.
    • Built the financial model and the investor decks to support the financing from a major bank and the fundraising from investors for a robotics startup.
    Focus areas: Project Management Operations, Education, Energy, Internet of Things (IoT), Robotics, Market Research, Market Opportunity Analysis, Strategy, Innovation, Fundraising, Go-to-market Plans, Strategic Partnerships, Investor Relations, Investor Presentations, Project Management, Revenue & Expense Projections, Strategic Planning
  • Managing Director

    2015 - 2016
    Home Professional Services Marketplace
    • Fleshed out the business development strategy (e.g., main partnerships to develop, main categories to focus on, new cities to launch) and the financial plan.
    • Updated periodically investors and shareholders on main KPIs (e.g., cost per user acquisition, cost per request, revenue growth) and strategy implementation.
    • Defined the marketing strategy (e.g., marketing channels, the budget allocated per channel) and monitored acquisition performance per channel.
    • Defined operational KPIs, operating processes (e.g., acquisition, training) and main areas of focus.
    • Fundraised the initial seed capital from angel investors and implemented two strategic partnerships with main industry leaders.
    Focus areas: Strategic Planning & Execution, Operational Finance, Pitch Decks, Financial Planning & Analysis (FP&A), Fundraising
  • Supply Growth and Operations Manager

    2014 - 2015
    Uber Technologies
    • Launched Uber in a new city, Turin, in the Italian market, achieving 15 weeks of continuous double-digit growth, and awarded as one of Uber's fastest-growing cities in Europe.
    • Led the supply growth, including marketing and acquisition process for Italy, coordinating efforts for all five cities: Milan, Rome, Turin, Genoa, and Padua.
    • Identified channels for driver acquisition like Google AdWords, Facebook, job boards, and radio; defined the channel strategy and monitored the acquisition performance.
    • Built up the metrics to monitor the onboarding process for driver acquisition; created the procedures for each process step, and improved the training material.
    • Led the business development for Italy, assessing potential new products (e.g., UberEATS) to launch in the Italian market.
    • Managed the operations and monitored the overall supply performance for Turin; identified and negotiated main strategic partnerships to support business development.
    Focus areas: Growth, Operations Management, Business Development
  • Associate | Senior Associate | Consultant

    2010 - 2014
    Bain & Company
    • Defined the business plan for an international manufacturing player operating in the automotive industry.
    • Identified addressable markets, built a business model, and created a growth strategy for a mid-sized energy service player.
    • Wrote the business plan to help an infrastructure and public services player raise financing from a major bank.
    • Optimized the cost structure and working capital for two major energy players.
    • Developed more than five strategic, business, and commercial due diligence for several players (retail, industrial, and energy players).
    • Implemented post-merger integration processes for two major energy players as the project manager.
    • Developed a credit risk model and dashboard for a major multinational energy player.
    Focus areas: Project Management Operations, Financial Modeling, Change Management, Mergers & Acquisitions (M&A), Performance Improvement, Strategic Planning & Execution
  • Associate Financial Analyst

    2008 - 2010
    General Electric
    • Identified key areas for sales linearity improvement (e.g., planning, sourcing quality, and manufacturing processes).
    • Defined the detailed quarterly sales plans for manufacturing and sourcing and developed a root cause analysis for variances.
    • Developed a monthly dashboard on the manufacturing metrics (e.g., cost per material inputs, labor cost per hour).
    • Created, during a Six Sigma project, a detailed forecast on material input to improve the budgeting process.
    • Supported the global supply chain management with a specific financial analysis during the quarterly FP&A update.
    Focus areas: Financial Planning & Analysis (FP&A)
  • Financial Analyst

    2008 - 2008
    Lazuli Solutions
    • Developed financial models to evaluate investment projects in the energy sector for major investment banks in London.
    • Created a financial model for a major offshore wind farm in the UK.
    • Built a financial model for a major solar plant in Africa.
    • Was trained in financial modeling development using the F1F9 methodology in New Dehli.
    Focus areas: Financial Modeling

Other Experience

  • A Deep Dive into the Future of Mobility (Publication)
    The paradigm of what a car is and how we use it is changing. Energy innovation, artificial intelligence advances, societal tastes, and environmental concerns are all affecting how we get around in the future.
  • Feeding the Future: An Overview of Agrifood Technology (Publication)
    As environmental, social, and demographic factors increasingly put pressure on traditional food production, investors and entrepreneurs are turning to innovation. Many promising startups are emerging, all with a focus on producing food in a more efficient and sustainable way.
  • Feeding the Future: An Overview of the Agrifood Industry (Publication)
    The amount of money pouring into Agrifood tech has increased more than sixfold since 2012: from $3 billion to almost $18 billion. In the first part of this series, we examine the three changing conditions making this field ripe for innovation and analyze emerging technologies.
  • The Impending Commercial Robot Revolution (Publication)
    The field of robotics has seen incredible strides forward in recent years. As a result of improvements in computer vision, dexterity and also overall economics, use of robots has increased in a variety of different fields. However, most of the growth in robotics so far has happened in industrial applications, and thus hidden from the view of the general public. But is this about to change? In this article, Toptal Finance Expert Francesco Castellano focuses on the commercial robotics market. Thanks to recent breakthroughs in the fields of AI, mechatronics, sensors, and batteries, service and commercial robots are likely to see tremendous growth and adoption, likely heralding a new robotics revolution that could transform our daily lives in countless ways.
  • Commercial Drones Are Revolutionizing Business Operations (Publication)
    When most hear “drone,” they think expensive military aircrafts or small consumer toys. However, the future of drones will actually be shaped by practical commercial applications, due to their ability to drive efficiency and data analytics. This article defines drones and their total addressable market and highlights how their capabilities can be leveraged in commercial business operations. It also includes investment trends and predictions for the future of the industry.


  • Executive Course in Disruptive Strategy
    2019 - 2019
    Harvard Business School - Online
  • PhD (First and Second Year) Degree in Business Management
    2006 - 2007
    Bologna University - Bologna, Italy
  • Master's Degree in Finance
    2004 - 2005
    Il Sole 24 Ore Business School - Milan, Italy
  • Bachelor's/Master's Combined Degree in Business Administration
    1998 - 2004
    University of Naples Federico II - Naples, Italy

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