Osandi Sekoú Robinson

Designer in Charlotte, NC, United States

Member since March 5, 2019

Mentored at Apple, Osandi has spent over ten years helping teams create human-centered products that delight customers. After a product role at Square, he led and directed a remote team of five engineers, built and grew a lifestyle brand, and cut his teeth as a designer in a founder role. As one of Toptal's elites, he's changed the way organizations solve problems for their users, as well as produced world-class interfaces across B2B/B2C markets. Osandi is currently innovating crypto fintech.

Information Architecture (IA)UX Research Wireframing User Experience (UX)UI Design UX Design iOS UI Design Web App Design Prototyping Mobile UI Design Android UI Design Mobile UI Mobile App UI Android Design Guidelines Agile Show more

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Portfolio

Digital Design

Easi Authentic Eats (via Toptal)
- Food
- Delivery
- Food Delivery Services
- iOS
- UX Design
- Digital Filters
- Prototyping
- UI Design
- Icon Design
- UI Branding
- UX Branding
- Sketch
- InVision
- Version Control
- Product Development
- Project Management
- Asana
- Writing & Editing
- Leadership
- UX Research
- User Experience (UX)
- Logistics
- UI Maps
- Machine Learning
- Design Systems
- iOS Design Guidelines
- Design Guidelines
- Discovery
- Product Design
- Mobile Design
- Promotion Strategy
- Remote Work
- Remote User Testing
- Collaboration
- Design Collaboration
- Cross-functional Collaboration
- Design Validation
- Validation
- New Product Development
- Lean Product Development
Blinkist Minute
- Audio Streaming
- Mobile Streaming
- UX Design
- Prototyping
- Google Material Design
- iOS UX Design
- iOS UI Design
- Podcasting
- E-learning
- Books
- Mobile Design
Netflix for iPad
- Streaming
- Video Streaming
- Gaming
- Mobile Design
- iPad
- Tablet Design
- Mobile UI Design
- Interface Design
- UI Design
- UX Design
Territory Foods
- Food Delivery Services
- Product Delivery
- UX Design
- iOS UX Design
- UI Design
- Wireframing
- Prototyping
- Logistics
- Mobile Design
- Mobile UI
- Mobile UX
- Software as a Service (SaaS)
- SaaS
Venturemark
- Startups
- Investing
- Dashboard Design
- Sass
- Web API
- Fintech
- Prototyping
- UI Design
- UX Design
- Web UX Design
- Web App UX
- Remote Work
Unifi Video for iPad
- iOS UI Design
- Prototyping
- UX Research
- IoT Security
Crates is High | Hip Record Club and Branding
- eCommerce UX
- Branding
- UI Design
- CSS
- HTML
- Growth Strategy
- Stripe Payments
- WooCommerce Subscriptions 2
- UI Branding
- Product Branding
- Merchandise
- Store Design

Employment

Interim Head of Product and Design
2021 - PRESENT
Fennel Markets (via Toptal)
- Led design from discovery, through conceptual wireframes, to high-fidelity prototypes for ESG investment application built in Flutter.
- Drove product roadmap and management and produced scope documentation and compliance briefs for the FINRA application process.
- Worked alongside the CEO and operations team to define scope, plan, and design pitch collateral with attention to visual design, copywriting, core value propositions, and problem statements, as well as general formatting.
- Contributed to operational structure for the company and workspaces specific to design operations, detailing processes, guidelines, design principles, and user research.
Technologies: Figma, Productboard, Asana, G Suite, Miro
Senior Director of UX and Product Design
2020 - 2021
BlockFi
- Led product design efforts across web and mobile applications for both iOS and Android, including but not limited to research, testing, prototyping, and implementing new features and enhancements under startup constraints.
- Planned and executed operations touchpoints, improving systems, processes, and communication methods in an Agile, async context with cross-functional stakeholders up to the C-suite.
- Advocated for and evangelized the inclusion of client feedback, impacted the definition and execution of data-informed design, and improved the retention for product enhancements and the adoption of new products and features.
- Fostered collaboration with brand and growth teams, contractors, and product managers; closed the feedback loop while improving processes like design reviews, roadmap planning, and grooming; elevated usability to world-class product aesthetics.
- Designed the hiring process, grew the headcount across design operations and product design from one to five and led multiple design projects.
- Shipped an update to trade experience across web and native platforms, peaking at 2,550% in transactions after eight weeks in production.
- Garnered 55,000 signups in the closed credit cards waitlist promotion app.
- Designed BlockFi credit card rewards for responsive web and native platforms.
Technologies: Sketch, Figma
Lead Product Designer, Design Director, Product Developer
2020 - 2020
ScopeAround (via Toptal)
- Collaborated with hardware technical lead to scope features, articulated the product vision, and executed at various levels of fidelity in an iterative, validation-informed cadence.
- Performed UX audit, identifying usability issues that inhibit control, clarity, and ability to perform fundamental tasks.
- Designed wireframes and high-fidelity interfaces, prototyped the end-to-end experience and performed usability tests in a lean UX cadence.
Technologies: Technology, Internet of Things (IoT), Asana, Sketch, InVision, Figma
Lead Product Designer/Product Developer
2019 - 2019
Benji via Toptal
- Co-developed the feature scope to shape the minimal viable product and led brainstorming sessions that would generally help Benji launch with a differentiated value proposition to garner product-market-fit.
- Designed and prototyped conversational task flows at the appropriate fidelity, such as one-to-one chat instances of sending a text, image, and scheduling messages for later delivery or receipt and other UI-states.
- Led market research and benchmark analysis, namely SWOT and UX analysis.
Technologies: Principle, InVision, Sketch
Elite Designer, Prototyper and Product Developer
2019 - 2019
VoIQ AI Powered Voice Call Automation (via Toptal)
- Redesigned a SaaS voice bot application built with React.
- Shaped product scope using Jobs to Be Done and prioritized features using a custom impact over the effort rating scale.
- Prototyped tasks flow around creating automated voice bot campaigns, product demo, and third-party integration experiences.
Technologies: React, Asana, Abstracts, InVision, Sketch
Elite Designer and Prototyper
2019 - 2019
Fiixy Dating for Android (via Toptal)
- Designed and prototyped gamified Tinder meets Line Coins incentives mobile dating application for Android.
- Contributed to user experience and user interface design, prototyping, icon and interaction design, as well as usability testing.
Technologies: Abstracts, InVision, Sketch
Elite Designer and Product Developer
2019 - 2019
Easi Asian Food Delivery (via Toptal)
- Re-envisioned iOS application for Easi—the "Uber Eats" of authentic Asian cuisine.
- Contributed to market analysis, UX assessment (e.g., audit), co-ownership of the product roadmap, and UX/UI design, prototyping, and testing for the food delivery app.
- Created component library utilizing Sketch and Abstract version control.
- Led strategic design initiatives that instigated a 4.6 App Store rating (24th in all food apps) up from 2.5 the previous year.
Technologies: Abstracts, InVision, Sketch
Lead Product Designer
2018 - 2019
Blinkist
- Designed and shipped new formats (e.g., Two Minutes with Seth Godin) on iOS and Android.
- Created and shipped audio player improvements for iOS and Android.
- Designed and shipped Blinkist Minute for iOS and Android.
- Co-owned the mobile design system refactoring.
Technologies: Adobe Experience Design (XD), Sketch, InVision
Principal UX/UI Product Designer and Prototyper
2017 - 2018
Various
- Partnered, at Miro, with a team of seven (six engineers and one hybrid lead). I co-owned the product development and roadmap, designed, and prototyped at low to high fidelity for a web-and-mobile application that allows engineers to build their own visual search product or feature.
- Worked with Venturemark’s engineering team of three to improve existing proof of concept, the easiest way to manage your early-stage investment portfolio.
- Filled in gaps within the UX and brought a UI layer to work in flight after quickly ramping up with high fidelity designs and prototypes.
- Collaborated with the engineering team to define problems and goals, map user flows, prototype, and evangelize for the user through granular (job) stories. I also managed the process of receiving and testing feedback with the internal team for alpha initiatives.
Technologies: Adobe Creative Suite, Principal, InVision, Sketch
Founder, Designer, and Growth Head
2016 - 2018
Crates is High
- Served as the lead designer for media platform and streetwear brand inspired by hip hop record collecting culture.
- Led branding, product merchandising, and growth marketing.
- Designed and prototyped a subscription platform with Stripe payments stack on WooComerce.
- Created seasonal streetwear merchandise.
- Ideated social collateral for growth marketing initiatives.
- Developed partnerships and business relationships in all areas, including product strategy, bookkeeping, and reporting.
Technologies: Stripe, Google Analytics, CSS, HTML, InVision, Adobe CC, Sketch
Principal UX Product Designer and Prototyper
2016 - 2017
Various
- Designed mobile native/hybrid application that allowed placing delivery orders, managing subscriptions and delivery addresses, and providing contextual ratings to food, its delivery, and the quality of the service design.
- Contributed to the feedback and design process and improved stories and documentation methods for roadmap grooming and planning, not limited to user feedback, iterations, and feature prioritization.
Technologies: GitHub, InVision, Sketch
Founder, Head of Design and Growth
2013 - 2016
VNYLST
- Led the design and product development eﬀorts for the web and mobile application that connects people who love vinyl records.
- Performed as lead UX and UI designer, delivered wireframes, user ﬂows, site maps, product specs, social interactions, and newsletters designs. I also assumed the lead product developer role and led business development, branding, social media engagement, analytics reporting, recruiting, and a team of five remote engineers.
- Led partnerships and growth initiatives, as well as a newsletter and social media marketing.
- Built a proof-of-concept (POC) of messaging-commerce application for iOS.
- Pivoted to record club, Crates is High.
Technologies: HTML, CSS, Zeplin, InVision, Sketch
Prinicipal UX Product Designer
2014 - 2015
Ubiquiti Networks
- Designed and prototyped Unifi-Video for iPad, which garnered a 4.5 AppStore rating upon release.
- Created and prototyped AirCRM for iOS and Android.
- Instigated and led UX research and usability testing across the organization.
- Got executive buy-in for usability testing, budgeting, and design process integration.
- Mentored designers on native paradigms, creating the basis for design guidelines, native component libraries, and design systems for platform-specific applications.
Technologies: Customer Relationship Management (CRM), Zeplin, Principle, InVision, Sketch
Product Designer (Contractor)
2014 - 2014
Layer
- Designed and prototyped Layer Atlas SDK.
- Created and prototyped Layer Chat for iOS and Android.
Technologies: HTML, Zeplin, CSS, InVision, Sketch
Product Insights Analyst
2012 - 2013
Square
- Led interviews, surveys, performed ﬁeld observations, competitive assessments, and opportunity maps to improve UX prototyping initiatives.
- Developed vendor relationships, hardware (iPhone and card reader) and software triage (iOS and iOS app), documentation, product lifecycle persona development, cross-functional collaboration with engineers and support technicians, and brand evangelism.
Technologies: Microsoft Word, Google Docs, Adobe Photoshop, Microsoft PowerPoint, Google Sheets
UX Research (IS&T)
2011 - 2012
Apple
- Developed internal applications for retail operations and logistics.
Technologies: Software, Spreadsheets

Education

Bachelor of Science Degree in International Business
2000 - 2004
University of North Carolina - North Carolina, USA

Certifications

General Assembly UX Intensive
APRIL 2016 - PRESENT
General Assembly

Experience

iOS10 years
UX Research9 years
UX Design8 years
UI Design8 years
Prototyping8 years
Remote Work7 years
Lean Product Development5 years
Design Systems3 years

Location

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Designer in Charlotte, NC, United States

Portfolio

Employment

Interim Head of Product and Design

Senior Director of UX and Product Design

Lead Product Designer, Design Director, Product Developer

Lead Product Designer/Product Developer

Elite Designer, Prototyper and Product Developer

Elite Designer and Prototyper

Elite Designer and Product Developer

Lead Product Designer

Principal UX/UI Product Designer and Prototyper

Founder, Designer, and Growth Head

Principal UX Product Designer and Prototyper

Founder, Head of Design and Growth

Prinicipal UX Product Designer

Product Designer (Contractor)

Product Insights Analyst

UX Research (IS&T)

Education

Certifications

Experience

Location